See What Each Marketplace Paid You After Fees and Costs

Financials is in the sidebar's Sales group, next to Analytics. It answers three questions: what did each marketplace actually pay you, what did it take off along the way, and what did you keep after the cost of the goods you sold. A profit statement walks through the numbers row by row, per store and combined.

Applies to: Pro and Scale. On Free and Lite you will see an upgrade option instead of this page.

The whole Financials page: date range and Count by toggle at the top, then the payout and fees cards, the profit statement, GMV Split and Stock on hand

What does Count by: Payout date or Order date change?

The Count by toggle sits above the profit statement and changes every figure on the page. It's the most common reason two visits show different numbers for what looks like the same period.

Payout date counts an order on the day the money landed. This is the default, and the one to use when checking against your bank.
Order date counts an order on the day the buyer placed it. Use this to ask how a week's sales performed.

TikTok is the one exception: it pays for the whole shop rather than per order, so it's always counted on the date it paid out, regardless of the toggle.

Example: switching from Last 30 days to Last 7 days makes your payout drop sharply. Nothing is wrong. Marketplaces pay on their own schedule, so a short recent window always looks thin on Payout date.

Two more things worth knowing:

Analytics will not match this page. Analytics always counts by order date and has no toggle. Use Analytics for how sales performed, Financials for money received. Both say so on screen.
A shared link keeps your choice, so a colleague opens the same view you did.

How do I read the profit statement?

The statement walks from sales down to what you kept:

Row	What it means
Product GMV	What your goods sold for, before anything is taken off.
Net Sales	The same, less discounts and returns, before tax.
Fees	Everything the marketplace charged: commission, payment fees, service, delivery, ads and withheld taxes. Click a row to see the detail where the marketplace provides it.
Shipping (net)	Delivery money in and out. Usually a cost, but on Shopee the buyer sometimes pays more than the courier charges, and the difference is paid to you.
Adjustments and refunds	Refunds and other corrections. Shows only when there is something to show.
Net Settlement	What the marketplace paid you, after fees, shipping and adjustments.
COGS	What the items in those orders cost you, from the cost prices you set. Costs apply only to orders placed after you set a cost price; they're never applied retroactively.
Net Profit	Net Settlement less COGS. Doesn't include your own running costs like ads, rent or subscriptions.
Profit Margin	Profit as a percentage of Product GMV, so you can compare a big channel against a small one. Product Performance and Product Analysis show a column with the same name computed over a different set of orders, so the figures can differ.

The profit statement with a column per store, running from Product GMV down through fees, delivery, refunds, net settlement, cost of goods, net profit and profit margin

Each connected store gets its own column beside All, so you can see which store a cost came from.

"Other fees" at the end of the fee list is the part the marketplace didn't break down by type. Occasionally it's negative, meaning the marketplace paid you more than its named fees explain. Your total is still correct either way.
An info icon next to the heading appears when unnamed fees are unusually high for a period, or when some older Shopee orders lack the delivery detail Shopee now sends. It never changes a number, and most sellers won't see it.

To download the statement, use the export buttons beside the Payout and Fees heading:

CSV and Excel, one column per store.
Included on every plan that can open this page.
Each file repeats the notes shown on screen, and ends with the date range, the Count by setting and the currency.

For the exact formulas, see Understanding Revenue and Seller Payout.

What does GMV Split show?

One bar per store, showing where the money went as a share of sales. It's the quickest way to see which stores are genuinely profitable and which are mostly fees.

Bars split into fees, delivery, cost of goods and profit.
An Adjustments band appears when that store had refunds or corrections in the period.
Labels name the direction, so "Shipping (income)" means delivery added to your payout rather than costing you, and "Loss" replaces "Profit" when a store lost money.

The GMV Split card with one bar per store, including an Adjustments band and a label reading "Shipping (income)"

A store with no cost prices set shows one grey Net settlement band instead of splitting into cost and profit. Set a cost price and the bar splits by itself. See Set Your Cost Prices.

What does Stock on hand show?

This card ignores your date range. Everything else on the page covers the period you picked; this one shows what you're holding right now, which is what the As of today badge means.

The value is your units multiplied by the cost price you set. It's what you paid for the stock, not what it will sell for.
The bar below groups stock by how recently each item last sold: under 90 days, 90 to 180 days, and no sale in 6 months.
That's last-sold, not how long stock has sat in your warehouse. Indexync knows when something last sold, not when it arrived.
If some stock has no cost price, the card tells you how many items and links you to fix it.

The Stock on hand card showing the As of today badge and the bar grouping stock by how recently it last sold

Why might a figure look odd?

A few markers appear when Indexync can't state a number with confidence:

A dash instead of a number. Either no cost price is set yet for those sales, or nothing in the period has been paid out yet. A dash is the honest answer; a zero would suggest the marketplace kept everything.
An asterisk on Net Profit or Profit Margin. A TikTok figure that's close but not exact, because TikTok pays for the whole shop rather than per order.
A warning symbol beside Total Fees. Some orders couldn't be broken down by fee type, or the unnamed-fee check flagged a store. Hover to see which. It's a hint to look closer, not a sign something is broken.

One caveat worth knowing. Shopify orders paid through a payment provider other than Shopify Payments don't report their processing fee to Indexync. For those orders, fees read lower and payout reads higher than what reaches your bank. Every other figure is unaffected, and a tooltip flags this on the affected cards.

Where a marketplace reports a fee as one lump sum, the detail rows show a dash instead, with a tooltip saying so.

FAQ

Why does Financials show a different number than Analytics for the same period?

They count money differently on purpose. Analytics always counts by the date an order was placed and has no toggle; Financials counts by the date money landed, or by order date if you switch the Count by toggle. Use Analytics for how sales performed and Financials for money received.

Why is there a warning symbol next to Total Fees?

It means some orders couldn't be broken down by fee type, or the unnamed-fee check flagged a store for that period. Hover the symbol to see which store or orders it applies to. It doesn't mean a number is wrong, only that it's worth a closer look.

Why does a store's profit have an asterisk?

That's TikTok. It reports payout for the whole shop rather than per order, so Net Profit and Profit Margin for a TikTok store are close estimates rather than exact figures tied to individual orders.

What does the "Other fees" line mean?

It's the part of the marketplace's deductions that wasn't broken down by named fee type. It can occasionally be negative, meaning the marketplace paid you more than its named fees explain; either way, your total stays correct.

Why does GMV Split show one grey bar instead of a split for some stores?

That store has no cost prices set yet, so Indexync can't split the bar into cost and profit. It shows one grey Net settlement band instead. Set a cost price for that store's products and the bar splits on its own.

Need More Help?

Visit our Feedback page, WhatsApp us, or email hello@indexync.com with your account details and any questions about the Financials page.